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March 2016


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Spanish Version

Today’s world, without a doubt, forces us to find better ways of communication; the need to know and let everything be known is a prevailing trend in today’s society.  The idea of traditional communication has faded and our new reality has settled, rising from the necessity of direct interactions among people, demolishing old rules and structures.

Elements such as media, channels, codes and messages show a realistic and direct focus advising us that the communication process has most definitely changed. For these reasons, people and companies are feeling the imperative necessity to adapt to this new reality, creatively generating new ways to approach their target audiences.

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